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| Euphonik |
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| Ntsiki Mazwai |
Social media is an important tool to communicate with
your target audience and can be a powerful
platform, as it can effectively shape public opinion of an individual or group
of people. The vast
majority of us are now active on a multitude of social networks and outlets,
whether they are used to catch up with old friends, to post photos of your
daily encounters, or to stay up-to-date on breaking news. For celebrities
however, there's so much more that goes into how they use and leverage their
social media accounts. Celebrities are up on a three dimensional view for
everyone to see, both making their impact much broader and their missteps far
more consequential. In a PR perspective I think that social media has a
downfall for celebrities other than any mechanism of communication, for example
pitching for an interview you prepare for it whether on radio or television. However
in social media there is no time to prepare yourself how to response to some
cases, celebrities are brand name that represent what they say and do. Most of
celebrities have lost their brand image through social media for example the
battle between EUPHONIK
& NTSIKI MAZWAI AT WAR WITH EACH OTHER. In this case great
example of how celebrities receive bad publicists and brand managers can help
with account management; the celebrities themselves must make an effort to
maintain the connection with fans. What can you say from the following tweets?
It all
started with the rumours/news that Euphonik beat up ex-girlfriend Bonang
Matheba. Singer Ntsiki Mazwai has since then been acting as a
heroine for the 'abused' girls, and has voiced out her opinions, some saying
that 5FM should suspend or expel the house music DJ Euphonik. Hmmmm...
ja neh.
So
since then, Euphonik and Ntsiki have been at war with each other,
using their Twitter accounts to exchange opinions. But today was just so bad.
The Twitter war (called the Twar) had a huge audience as the two entertainers
gave a good show. At one time, Ntsiki tweeted:
"@euphonik
if u hav smthing to say to me... call me :-) let's talk... but no
fists..." of course, making a little reference to the domestic violence
charge that Euphonik is up against.
Then
there was rumour that Ntsiki doesn't shower or take a bath?? Like... how
the hell did one come to that conclusion and who the hell did? This led to the Euphonik
tweet:
"...i
will speak my mind. Anyway its a new day I hope we've all taken a bath".
Hhe batho!!
for more info visit www.ziyawamag.co.za/twar-ntsiki-mazwai-vs-euphonik/
Social media can tarnish your image, celebrities must be careful of what they say in the media.
ReplyDeletebrand managers or PRPs need to help with account management; the celebrities themselves must make an effort to maintain the connection with fans and learn to control themselves in social media.
DeleteSocial media has become a way of communicating rather than direct as we used to back then and it is affecting our image whether celebrity or not. W e have to limit ourselves when it comes to sharing information through social media.
ReplyDeletethats true bra social media has became part of live in such a way that we forget that can harm our image
Delete